MBA in Event Management is a program which requires aspirants to conceptualise, plan and organise an event which can be a political rally, corporate events, wedding parties, marketing and advertising, business promotions, sports events, concerts, family function etc. As a part of Event Management field, one needs to identify the target audience, plan logistics, decide the theme for the event and send invites for the event being organised. This specialisation has become much popular these days as it builds the knowledge and skills in students to plan, organize and promote such events. Basically the program was designed to train professional, who can serve the organisations/companies/industries from the event management industry.
AS all other specialisation, MBA In event management will cover topics related to the program in two years time period. The program can also be studied through distance mode of learning. The working professional can also availed this specialized program as executive MBA program also available.
Event Management is creative field and also enables the students to manage presentations, catering, events and venue management as well communication and personality skills of the students. Event management as a career requires people management apart from handling props, to work odd and long hours and taking care of logistics to be successful in this field.
Highlights
Check out the table given below .for all important details about MBA in Event Management
Full form |
MBA in Event Management |
Level |
Post Graduate |
Duration |
2 Years |
Exam Type |
Semester |
Minimum Qualification Requirement |
Bachelor Degree from a recognized university |
Selection Process |
Merit based/entrance based |
Minimum Aggregate Score Requirement |
45%-55% |
Average Initial Salary |
INR 2 to 10 lacs per annum |
Entrance Exam |
CAT, CMAT, NMAT etc. |
Job Profile |
Event Manager, Public Relation Officer, Marketing Manager, Events Promotion Manager etc |
Top Recruiters |
DNA Networks Pvt Ltd, Sita Conferences, Sercon etc. |
Eligibility:-
Admission Process
the admission process is very similar to other MBA Course despite the specialisation. Candidates must have cleared graduation with a minimum aggregate of 50% for moving towards admission in MBA in Event Management. Graduates should have obtained a minimum 50% academic aggregate or 45% for sc students from an recognised college or university. Eligibility criteria can vary from institutes to institutes, verified from the official website of the college. some universities take admission on the basis of entrance exam score obtained by student. Some of the entrance exam shown below
- CAT
- MAT
- XAT
- CMAT
- SNAP
- NMAT
- GMAT
- GRE
- SAT
- MCAT
Admission
Process
Admission to the MBA in Event Management courses is done by two ways depending on the college/institute/universities the candidate is applying for admission. Either on the basis of entrance exams at national and private level like CAT/MAT/CMAT or direct admission on the basis of marks obtained in graduation before finally allotting seats to the candidates. Besides this, candidates will also have to appear for the personal interview and group discussion round conducted for selected candidate at the college campus.
MBA in Event
Management Syllabus
Semester wise Syllabus of MBA in Event Management is provided below.
Semester 1 |
Semester 2 |
Business Communication and Negotiation Skills |
Consumer Behaviour and Brand Management |
Economics and Management Decisions |
Event Planning |
Financial Accounting |
Financial Management |
Marketing Management |
Human Resource Management |
Organisation Behaviour |
IT for Event Management |
Principles of Event Management |
Marketing Communication for Special Event |
Qualitative Technique |
Media Economics |
Semester 3 |
Semester 4 |
Advertising Management |
Cross Cultural Management |
Budgeting and Costing of Events |
Cross Cultural Management |
Dissertation I |
Culture and Entertainment |
Event Campaign |
Dissertation II |
Event Management (Corporate and Social) |
Entrepreneurship |
Event Marketing Campaign |
Event Risk Management |
Event Production and Logistics |
Public Relations |
Management Information Systems |
Qualitative Technique |
Sales Promotion and Brand Management |
|
Top Colleges for MBA
in Event Management in India
Institute of Management & Entrepreneurship Development (IMED)
- PIMR
- Sage University
- Amity Global Business School
- NMIMS
- Lovely Professional University
- Adamas University
- Tritya Institute Of Event Management - [TIEM]
- All India Institute Of Management Studies - [AIIMAS]
- University Of Engineering And Management (UEM) etc.
Event Management Top Recruiters
Some popular firms/ companies that hire graduates with mba in event management are as listed below:
- 360 degrees
- Percept D Mark
- DNA Networks Pvt Ltd.
- Cineyug Entertainment
- Cox and King
- Sita Conferences
- E-Factor
- Sercon
- Tafcon Group
- TCI Consultancy Services and 'e' Events
- Fountainhead Transmedia etc.
MBA in Event
Management Jobs
After the completion of MBA in Event Management aspirants can pursue any of the job profiles mentioned below:
- Event Manager
- Public Relation Officer
- Promotion and Advertise Officer
- Marketing Manager
- Events Promotion Manager
- Media Planning Manager
- Exhibition Organiser
- Stage Decorator
- Wedding Planner
- Logistics Manager etc.