MBA in Marketing has always been one of the top choices of MBA specializations for for candidates interested in learning about market strategies (fields of media, entertainment, advertisement, promotions and sales etc. ), branding, advertising, and how to manage resources used in marketing.In recent years overall focus of companies has been shifted to digital and online marketing. This has opened up another aspect to the wide world of marketing. While there are wide option of marketing, an MBA in marketing does not restrict the candidate to pursuing marketing careers alone.
As like the other MBA courses MBA in Marketing also has a duration of two years(four semesters). IT includes topics such as Cost and Management Accounting,Management Concepts, Marketing Management, Business Environment, and alike. there also have the option to pursue dual specialization such as MBA Marketing and Sales, or MBA in Finance and Marketing as per students need and interest
Highlights:-
Course |
Master of Business Administration (MBA) in marketing |
Duration |
1-2 years |
Level |
Post-Graduate |
Field |
Management |
Specialisation |
Marketing |
Exam Type |
Semester |
Minimum Qualification |
50% marks in Bachelor’s (Any discipline) |
Admissions Process |
Entrance Exam + Bachelor’s degree. Other MBA application components are GPA, resume, Letter of recommendations, essays etc. |
Popular entrance exams |
GMAT, GRE, and CAT |
MBA Marketing courses |
digital marketing, salesforce
management, product development, marketing strategy,and many more |
MBA Marketing jobs |
marketing manager, media planner, Sales manager, brand manager, market research analystand many more |
MBA in Marketing
Eligibility Criteria
Candidates must have a bachelor’s degree in any discipline from any recognized university or college
The passing percentage of the candidate should be 50% or equivalent CGPA some time it is vary from universities to universities
There’s a relaxation of 5% to the reserved categories (SC/STs) candidates by universities/college as per government of india norms i.e. the passing percentage should be 45%.
Final year students can also apply for MBA, by submitting a no objection certificate from the college
Admission Process:
Admission process of MBA in Marketing courses is the same as other MBA programmes, students get admission form both ways either direct or on the basis of entrance exam (CAT, MAT, XAT or any other management entrance exam)
Selected candidates in entrance exam will be called for group discussion and personal interview round, has different weightage.
MBA in Marketing Syllabus
The syllabus of MBA will help candidate to know the subjects and topics that will be covered in the program. Check the subjects and topic of MBA in Marketing shown in the table below.
First Year:
Fundamentals of Management |
Organisational Behaviour |
Organisational Behaviour |
Accounting for Fashion Designing Managers |
Statistic Methods for Business Decisions |
Information Technology for Managers |
Retail Fashion Designing |
Business Communication |
Human Resource Management |
Financial Management |
E-Business Fundamentals |
E-Business Fundamentals |
Fashion Designing Research |
Indian Ethos and Values or Environmental Science |
Personality Development |
Consumer Behaviour |
Second Year:
Advertising and Sales Promotion |
Sales and Distribution Management |
Entrepreneurship or Managerial Economics |
International Marketing |
Summer Internship Project |
Service Marketing |
Strategic Brand Management |
Business Marketing |
Advance IT Tools or Information Systems and Applications |
Advance IT Tools or Information Systems and Applications |
Comprehensive Viva Voce |
Electives |
List of Electives:
Supply Chain Management |
Marketing Laws |
Marketing Strategies |
Customer Relationship Management |
Principles of Public Relations |
Digital Marketing |
Strategic Product Management |
Corporate Communication |
Direct and Event Marketing |
Direct and Event Marketing |
Retail Buying Techniques |
Marketing for Non-Profit Organisations |
Rural Marketing |
Emerging Marketing Concepts |
Marketing Audit |
|
Top College for MBA
in Marketing
Indian Institute of Management (IIM), Kozhikode
Indian Institute of Technology (IIT), Roorkee
Indian Institute of Technology (IIT), Madras
Indian Institute of Management (IIM), Tiruchirapalli
SP Jain Institute of Management and Research (SPJIMR), Mumbai
Indian Institute of Management (IIM), Raipur
Symbiosis Institute of Business Management (SIBM), Pune
Great Lakes Institute of Management, Chennai
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
ICFAI Foundation for Higher Education (IFHE), Hyderabad etc
Job Roles offered
A candidate can opt for the following positions in any industry with an MBA degree in marketing:
Marketing Manager
Brand Manager
Corporate Sales
Sales Manager
Product Manager
Head Of Digital Marketing
Asset Management
Market Research Analyst etc
Top Recruiters
The top recruiters for MBA marketing all are as the following:
Al Futtaim Kaybee
Exim
SEA
RAK Bank
Sony
Al Ghanim
KOJ Establishment
Ranbaxy Fine Chemicals India
Spencer’s Retail Ltd India
Avalon Consulting
KPMG
Raymond Ltd
Strategic Foods
AW Rostamani
Landmark
Reckitt & Benckiser
Tata Consultancy Services Ltd India
Cognizant Technology
Solutions India
Landmark
Retail
Redington
Gulf
Tech Mahindra etc.
Study after MBA in Marketing
If you want to study further after MBA in marketing you can also pursue for Phd program available in both modes part time and full time both